《方案》提(ti)(ti)出到2025年，中醫(yi)藥(yao)文化(hua)產品和服務供給更為優質豐富，中醫(yi)藥(yao)博物館(guan)事業(ye)加快發展(zhan)，中醫(yi)藥(yao)文化(hua)傳播體系趨于健(jian)(jian)全(quan)，公民中醫(yi)藥(yao)健(jian)(jian)康文化(hua)素養水平提(ti)(ti)升至25%左右，中醫(yi)藥(yao)“走(zou)出去”步(bu)伐更加堅實。

      《方案(an)》明確了12項重點(dian)任(ren)務，包括挖掘整理中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)蘊含(han)的(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華(hua)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)內涵元素(su)，加(jia)強研究并凝練中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)精神(shen)標識(shi)(shi)；鼓勵引(yin)導對中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)內涵理念進(jin)行時代(dai)化(hua)(hua)(hua)(hua)(hua)(hua)、大眾化(hua)(hua)(hua)(hua)(hua)(hua)、創新性的(de)(de)(de)闡(chan)釋，推(tui)出一(yi)批面向(xiang)不同受眾的(de)(de)(de)精品(pin)圖(tu)書和數字讀物；充分發揮中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)典(dian)籍的(de)(de)(de)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)載體作(zuo)用，系統保護、研究和利(li)用中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)古籍；推(tui)動(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)博物館事業發展(zhan)，加(jia)強中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)博物館和文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)場(chang)館建設；打造中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)傳播(bo)(bo)平臺，遴(lin)選建設中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)宣傳教育基地和中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)體驗場(chang)館，加(jia)大對傳統醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)類非物質文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)遺(yi)產(chan)(chan)代(dai)表性項目保護傳承力度(du)；加(jia)大中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)活(huo)動(dong)和產(chan)(chan)品(pin)供(gong)(gong)給，每年度(du)打造一(yi)組中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)傳播(bo)(bo)專題活(huo)動(dong)，支持中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)動(dong)漫精品(pin)創新，引(yin)導中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)題材文(wen)(wen)藝作(zuo)品(pin)創作(zuo)；豐富(fu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小學中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)教育校(xiao)園(yuan)活(huo)動(dong)，引(yin)導學生了解有(you)關中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)常識(shi)(shi)；廣泛(fan)開展(zhan)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)科普工(gong)作(zuo)，方便群眾便捷(jie)獲取(qu)正確、規(gui)范的(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)養生保健知識(shi)(shi)；實施中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)健康文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)素(su)養調查制度(du)，為中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)健康文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)傳播(bo)(bo)推(tui)廣提供(gong)(gong)數據支撐；推(tui)動(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)醫(yi)(yi)(yi)教研產(chan)(chan)彰(zhang)顯文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)特色，加(jia)強對中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)從業人員文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)熏陶，將中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)融入現代(dai)生產(chan)(chan)生活(huo)；培養建立中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)傳播(bo)(bo)隊伍，構建能力突出、結構合理、梯(ti)次分明的(de)(de)(de)人才體系；促進(jin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)海(hai)外交流，提增中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)在海(hai)外認可度(du)和接受度(du)。

      《方案(an)》指(zhi)出，開展中醫藥文化弘揚工程是貫(guan)徹落實《中共(gong)中央(yang) 國(guo)務(wu)院關(guan)于促進中醫藥傳(chuan)承創新(xin)發展的意(yi)見》《中共(gong)中央(yang)辦公(gong)廳 國(guo)務(wu)院辦公(gong)廳關(guan)于實施中華優(you)秀傳(chuan)統文化傳(chuan)承發展工程的意(yi)見》的重要(yao)舉措，要(yao)求加強統籌協調、加大投入力度、做好評(ping)估考核，保(bao)障各項重點任(ren)務(wu)落地(di)落實。

以(yi)下內容來源(yuan)：國家(jia)中醫(yi)藥管理局官網

國家(jia)中醫藥(yao)局(ju)(ju)(ju)(ju)(ju) 中央宣(xuan)傳(chuan)部(bu) 教(jiao)育部(bu) 商務部(bu) 文(wen)(wen)化和旅游(you)部(bu) 國家(jia)衛生(sheng)健康委(wei)(wei) 國家(jia)廣(guang)電(dian)總(zong)局(ju)(ju)(ju)(ju)(ju) 國家(jia)文(wen)(wen)物局(ju)(ju)(ju)(ju)(ju)關于印發《“十四五”中醫藥(yao)文(wen)(wen)化弘揚工(gong)程(cheng)實施(shi)方案》的通知(zhi)各(ge)省(sheng)、自(zi)治區、直轄市及新疆生(sheng)產建設(she)兵團衛生(sheng)健康委(wei)(wei)、中醫藥(yao)局(ju)(ju)(ju)(ju)(ju)、黨(dang)委(wei)(wei)宣(xuan)傳(chuan)部(bu)、教(jiao)育廳(教(jiao)委(wei)(wei))、商務廳(局(ju)(ju)(ju)(ju)(ju))、文(wen)(wen)化和旅游(you)廳(局(ju)(ju)(ju)(ju)(ju))、廣(guang)電(dian)局(ju)(ju)(ju)(ju)(ju)、文(wen)(wen)物局(ju)(ju)(ju)(ju)(ju)：

  為(wei)貫(guan)徹(che)(che)落(luo)實(shi)《中(zhong)(zhong)(zhong)共中(zhong)(zhong)(zhong)央(yang)(yang) 國(guo)(guo)務院關(guan)于(yu)(yu)促(cu)進中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)傳承創(chuang)新發(fa)(fa)展的(de)意(yi)見(jian)(jian)》《中(zhong)(zhong)(zhong)共中(zhong)(zhong)(zhong)央(yang)(yang)辦(ban)公(gong)(gong)廳 國(guo)(guo)務院辦(ban)公(gong)(gong)廳關(guan)于(yu)(yu)實(shi)施中(zhong)(zhong)(zhong)華(hua)優秀(xiu)傳統(tong)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)傳承發(fa)(fa)展工(gong)程(cheng)(cheng)的(de)意(yi)見(jian)(jian)》，大力弘(hong)揚中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)，推動(dong)中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)成為(wei)群眾促(cu)進健康的(de)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)自覺(jue)，國(guo)(guo)家(jia)中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)局(ju)(ju)、中(zhong)(zhong)(zhong)央(yang)(yang)宣傳部(bu)、教育部(bu)、商務部(bu)、文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)和(he)(he)旅游部(bu)、國(guo)(guo)家(jia)衛(wei)(wei)生健康委(wei)、國(guo)(guo)家(jia)廣(guang)電(dian)總局(ju)(ju)、國(guo)(guo)家(jia)文(wen)(wen)(wen)物(wu)局(ju)(ju)研究(jiu)制定(ding)了(le)《“十(shi)四(si)五(wu)”中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)弘(hong)揚工(gong)程(cheng)(cheng)實(shi)施方案(an)(an)》，現印發(fa)(fa)給你們，請(qing)認真貫(guan)徹(che)(che)落(luo)實(shi)。國(guo)(guo)家(jia)中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)局(ju)(ju) 中(zhong)(zhong)(zhong)央(yang)(yang)宣傳部(bu)教育部(bu) 商務部(bu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)和(he)(he)旅游部(bu) 國(guo)(guo)家(jia)衛(wei)(wei)生健康委(wei)國(guo)(guo)家(jia)廣(guang)電(dian)總局(ju)(ju) 國(guo)(guo)家(jia)文(wen)(wen)(wen)物(wu)局(ju)(ju)2022年(nian)11月9日  (公(gong)(gong)開(kai)形式(shi)：主動(dong)公(gong)(gong)開(kai))“十(shi)四(si)五(wu)”中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)弘(hong)揚工(gong)程(cheng)(cheng)實(shi)施方案(an)(an)  為(wei)貫(guan)徹(che)(che)落(luo)實(shi)《中(zhong)(zhong)(zhong)共中(zhong)(zhong)(zhong)央(yang)(yang) 國(guo)(guo)務院關(guan)于(yu)(yu)促(cu)進中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)傳承創(chuang)新發(fa)(fa)展的(de)意(yi)見(jian)(jian)》《中(zhong)(zhong)(zhong)共中(zhong)(zhong)(zhong)央(yang)(yang)辦(ban)公(gong)(gong)廳 國(guo)(guo)務院辦(ban)公(gong)(gong)廳關(guan)于(yu)(yu)實(shi)施中(zhong)(zhong)(zhong)華(hua)優秀(xiu)傳統(tong)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)傳承發(fa)(fa)展工(gong)程(cheng)(cheng)的(de)意(yi)見(jian)(jian)》，根據(ju)《“十(shi)四(si)五(wu)”中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)發(fa)(fa)展規劃》《中(zhong)(zhong)(zhong)華(hua)優秀(xiu)傳統(tong)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)傳承發(fa)(fa)展工(gong)程(cheng)(cheng)“十(shi)四(si)五(wu)”重點(dian)項目規劃》，“十(shi)四(si)五(wu)”期間(jian)實(shi)施中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)弘(hong)揚工(gong)程(cheng)(cheng)，方案(an)(an)如下。

  一(yi)、指導思想

  以習近平新(xin)時代中(zhong)(zhong)國(guo)(guo)特(te)色社(she)會(hui)主義(yi)思想為(wei)(wei)指導，認真貫(guan)徹黨的二十大精(jing)神，圍繞舉旗幟、聚民(min)心、育新(xin)人(ren)、興文(wen)(wen)化(hua)、展形象的使命任(ren)務，深入挖掘中(zhong)(zhong)醫藥文(wen)(wen)化(hua)的精(jing)神內涵(han)和(he)(he)時代價(jia)值，充分發揮其作為(wei)(wei)中(zhong)(zhong)華文(wen)(wen)明(ming)寶庫(ku)“鑰匙”的獨特(te)作用(yong)，加大中(zhong)(zhong)醫藥文(wen)(wen)化(hua)保護傳承(cheng)和(he)(he)傳播推(tui)廣力(li)度，推(tui)動中(zhong)(zhong)醫藥文(wen)(wen)化(hua)貫(guan)穿國(guo)(guo)民(min)教(jiao)育，融入群眾(zhong)生(sheng)產生(sheng)活，為(wei)(wei)中(zhong)(zhong)醫藥振興發展厚植文(wen)(wen)化(hua)土壤，為(wei)(wei)健康中(zhong)(zhong)國(guo)(guo)建(jian)設注入源源不斷(duan)的文(wen)(wen)化(hua)動力(li)，為(wei)(wei)鑄就社(she)會(hui)主義(yi)文(wen)(wen)化(hua)新(xin)輝煌貢獻力(li)量。

  二、基(ji)本原則

  (一)堅持黨的全面領(ling)導。把黨的領(ling)導落實到中(zhong)(zhong)醫(yi)藥文(wen)(wen)化(hua)工(gong)作方(fang)方(fang)面面，為實現中(zhong)(zhong)醫(yi)藥文(wen)(wen)化(hua)高(gao)質量發展(zhan)提供根本保(bao)障。堅持中(zhong)(zhong)國特色社會(hui)主(zhu)(zhu)義文(wen)(wen)化(hua)發展(zhan)道路，推進文(wen)(wen)化(hua)自(zi)信(xin)自(zi)強，堅持馬克思主(zhu)(zhu)義在意識形態領(ling)域指導地位的根本制度，傳承發展(zhan)中(zhong)(zhong)華優秀傳統文(wen)(wen)化(hua)，弘(hong)揚社會(hui)主(zhu)(zhu)義核心價值觀(guan)，充分發揮中(zhong)(zhong)醫(yi)藥文(wen)(wen)化(hua)特色優勢(shi)，助力建(jian)設社會(hui)主(zhu)(zhu)義文(wen)(wen)化(hua)強國。

  (二)堅持以(yi)人(ren)(ren)為本。以(yi)人(ren)(ren)民(min)(min)為中心，尊重人(ren)(ren)民(min)(min)主體(ti)地(di)位，滿足人(ren)(ren)民(min)(min)群眾(zhong)對中醫(yi)(yi)(yi)藥(yao)(yao)的健康(kang)需求和精神(shen)需求，注重文(wen)化熏陶和實踐養成(cheng)(cheng)，推(tui)動中醫(yi)(yi)(yi)藥(yao)(yao)成(cheng)(cheng)為群眾(zhong)促進(jin)健康(kang)的文(wen)化自覺，不(bu)斷(duan)增強人(ren)(ren)民(min)(min)群眾(zhong)的中醫(yi)(yi)(yi)藥(yao)(yao)文(wen)化參(can)與感、獲得感和認同感。

  (三)堅持傳承創(chuang)(chuang)新(xin)。遵循中(zhong)(zhong)醫(yi)藥自身發展規律，突(tu)出原創(chuang)(chuang)性(xing)(xing)、保持民族性(xing)(xing)、延(yan)續傳統(tong)性(xing)(xing)、體現時(shi)代(dai)性(xing)(xing)，傳承精華，守(shou)正創(chuang)(chuang)新(xin)，弘揚(yang)富有中(zhong)(zhong)華文明魅力、具(ju)有時(shi)代(dai)價(jia)值(zhi)的(de)中(zhong)(zhong)醫(yi)藥文化，推動創(chuang)(chuang)造性(xing)(xing)轉化和(he)創(chuang)(chuang)新(xin)性(xing)(xing)發展。 

      (四)堅持交流互鑒。堅守中(zhong)華(hua)文(wen)(wen)(wen)化(hua)(hua)立場，加(jia)快推動中(zhong)醫藥文(wen)(wen)(wen)化(hua)(hua)海外(wai)傳播，滿足各國民眾對中(zhong)醫藥文(wen)(wen)(wen)化(hua)(hua)的多(duo)層次(ci)需求，積極(ji)參(can)與世界傳統(tong)醫學的對話交流，互學互鑒，助力(li)中(zhong)華(hua)文(wen)(wen)(wen)明傳播力(li)影響力(li)增強，為推動構建(jian)人(ren)類命運共同體搭(da)建(jian)溝通橋(qiao)梁。

  (五)堅持統籌(chou)協調。推(tui)動(dong)形成政(zheng)府主(zhu)導、部門聯動(dong)、社(she)(she)會參與、多元投入(ru)的(de)中(zhong)醫(yi)藥(yao)文化(hua)工作格局，推(tui)動(dong)形成有利于中(zhong)醫(yi)藥(yao)文化(hua)傳承發展的(de)體制(zhi)機制(zhi)和社(she)(she)會環境。

  三(san)、總體目標

  到2025年，中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)文化(hua)產(chan)品和服務供給更為優(you)質豐富，中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)博物館事(shi)業加(jia)快發展，中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)文化(hua)傳播體系趨于(yu)健全，打造一批中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)文化(hua)品牌活(huo)動、精品力作(zuo)、傳播平臺(tai)，中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)文化(hua)傳播隊伍(wu)不斷(duan)壯大，公民中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)健康(kang)文化(hua)素養水(shui)平提升至25%左右，中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)海外傳播半徑不斷(duan)延伸，中(zhong)(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)“走出去”步伐更加(jia)堅實(shi)。

  四、重(zhong)點任務(wu)

  (一)提(ti)煉(lian)中(zhong)醫(yi)藥(yao)(yao)文(wen)化(hua)精(jing)(jing)神標識。按(an)照時(shi)代特點(dian)和要求，對中(zhong)醫(yi)藥(yao)(yao)文(wen)化(hua)的內涵(han)精(jing)(jing)髓進(jin)行挖掘(jue)研究，進(jin)一步厘清中(zhong)醫(yi)藥(yao)(yao)文(wen)化(hua)的歷史淵源(yuan)、發展脈絡、時(shi)代影響(xiang)、價值理(li)念，深刻闡釋中(zhong)醫(yi)藥(yao)(yao)學(xue)與中(zhong)華優秀傳(chuan)統文(wen)化(hua)的內在聯系(xi)，挖掘(jue)整理(li)中(zhong)醫(yi)藥(yao)(yao)蘊含(han)的中(zhong)華文(wen)化(hua)內涵(han)元(yuan)素，加強研究并凝練(lian)中(zhong)醫(yi)藥(yao)(yao)文(wen)化(hua)精(jing)(jing)神標識，進(jin)行宣(xuan)傳(chuan)推廣。

  (二)加強(qiang)中(zhong)醫(yi)(yi)(yi)藥文化(hua)(hua)時(shi)代(dai)(dai)闡釋。實(shi)施中(zhong)醫(yi)(yi)(yi)藥經典(dian)(dian)(dian)普及化(hua)(hua)項目，挖掘闡釋名醫(yi)(yi)(yi)名家、經典(dian)(dian)(dian)醫(yi)(yi)(yi)籍、傳(chuan)世名方、道地藥材、非(fei)遺項目等中(zhong)醫(yi)(yi)(yi)藥經典(dian)(dian)(dian)元素，采用群眾喜(xi)聞樂見、易于(yu)接受的參與形式和表達方式，推出一批(pi)品(pin)牌活動和優質產品(pin)。實(shi)施中(zhong)醫(yi)(yi)(yi)藥文化(hua)(hua)精品(pin)圖書支持(chi)計劃，鼓(gu)勵引(yin)導對中(zhong)醫(yi)(yi)(yi)藥文化(hua)(hua)內涵理(li)念進行時(shi)代(dai)(dai)化(hua)(hua)、大眾化(hua)(hua)、創新性的闡釋，推出一批(pi)面向不同受眾的精品(pin)圖書和數字讀物(wu)。

  (三)加強中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)典(dian)(dian)籍(ji)(ji)保護(hu)傳(chuan)承(cheng)。充分發揮中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)典(dian)(dian)籍(ji)(ji)的文(wen)化(hua)載體作(zuo)用(yong)，系(xi)統保護(hu)、研究和利用(yong)中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)古(gu)(gu)籍(ji)(ji)，實施(shi)中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)古(gu)(gu)籍(ji)(ji)文(wen)獻和特色技術傳(chuan)承(cheng)專(zhuan)項，編(bian)纂出版《中(zhong)(zhong)華(hua)醫(yi)藏》。培養中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)古(gu)(gu)籍(ji)(ji)整(zheng)理(li)專(zhuan)業人才，改(gai)善中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)古(gu)(gu)籍(ji)(ji)保護(hu)條件，依托(tuo)現有數字(zi)平臺建設中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)古(gu)(gu)籍(ji)(ji)數字(zi)圖書館，推動(dong)中(zhong)(zhong)醫(yi)古(gu)(gu)籍(ji)(ji)數字(zi)化(hua)挖掘，打造中(zhong)(zhong)醫(yi)藥(yao)(yao)(yao)古(gu)(gu)籍(ji)(ji)數字(zi)化(hua)服(fu)務應(ying)用(yong)產品。

  (四)推動中(zhong)醫(yi)藥(yao)(yao)(yao)博物(wu)館(guan)(guan)事業發(fa)展(zhan)(zhan)。推進國(guo)(guo)家(jia)(jia)中(zhong)醫(yi)藥(yao)(yao)(yao)博物(wu)館(guan)(guan)基本(ben)建(jian)(jian)(jian)設(she)，建(jian)(jian)(jian)成(cheng)國(guo)(guo)家(jia)(jia)中(zhong)醫(yi)藥(yao)(yao)(yao)數(shu)字博物(wu)館(guan)(guan)。鼓(gu)勵新建(jian)(jian)(jian)改(gai)建(jian)(jian)(jian)省級(ji)中(zhong)醫(yi)藥(yao)(yao)(yao)博物(wu)館(guan)(guan)，條件成(cheng)熟的支持申報國(guo)(guo)家(jia)(jia)一、二級(ji)博物(wu)館(guan)(guan)。加(jia)強(qiang)(qiang)中(zhong)醫(yi)藥(yao)(yao)(yao)博物(wu)館(guan)(guan)和文化(hua)(hua)(hua)場館(guan)(guan)建(jian)(jian)(jian)設(she)，梳理中(zhong)醫(yi)藥(yao)(yao)(yao)文化(hua)(hua)(hua)遺存，強(qiang)(qiang)化(hua)(hua)(hua)收(shou)藏(zang)研(yan)究、社會教育、展(zhan)(zhan)覽策劃(hua)和文化(hua)(hua)(hua)服務功能，面向青少年(nian)等(deng)(deng)群(qun)體(ti)開展(zhan)(zhan)內容豐富的專題展(zhan)(zhan)覽等(deng)(deng)活動，開發(fa)中(zhong)醫(yi)藥(yao)(yao)(yao)文化(hua)(hua)(hua)創意(yi)產品。加(jia)強(qiang)(qiang)數(shu)字化(hua)(hua)(hua)建(jian)(jian)(jian)設(she)，建(jian)(jian)(jian)立中(zhong)醫(yi)藥(yao)(yao)(yao)資源藏(zang)品信(xin)息(xi)數(shu)據庫，逐步開放(fang)共享藏(zang)品資源信(xin)息(xi)。

  (五)打造中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)傳(chuan)(chuan)播平臺(tai)。充分發揮中(zhong)醫(yi)藥(yao)(yao)院校、中(zhong)醫(yi)醫(yi)療和科(ke)研機構在中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)傳(chuan)(chuan)播中(zhong)的作用。建設(she)高標準(zhun)中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)傳(chuan)(chuan)播平臺(tai)。遴選建設(she)中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)宣(xuan)傳(chuan)(chuan)教育基地(di)和中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)體驗場(chang)館(guan)(guan)，全國(guo)中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)宣(xuan)傳(chuan)(chuan)教育基地(di)增(zeng)至150個，建設(she)50個國(guo)家級中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)體驗場(chang)館(guan)(guan)，推動網上場(chang)館(guan)(guan)建設(she)，實現“云游基地(di)”“云觀展”，強化(hua)中(zhong)醫(yi)藥(yao)(yao)文(wen)(wen)(wen)(wen)化(hua)傳(chuan)(chuan)播和文(wen)(wen)(wen)(wen)化(hua)服(fu)務(wu)功能。加大對傳(chuan)(chuan)統醫(yi)藥(yao)(yao)類非物(wu)質文(wen)(wen)(wen)(wen)化(hua)遺產代表性(xing)項目保護傳(chuan)(chuan)承(cheng)力度。

  (六)加大中(zhong)(zhong)醫(yi)(yi)(yi)藥文(wen)(wen)化(hua)活(huo)動(dong)和(he)產品(pin)供給。每年度打(da)造一組中(zhong)(zhong)醫(yi)(yi)(yi)藥文(wen)(wen)化(hua)傳(chuan)播(bo)專(zhuan)題(ti)活(huo)動(dong)，廣(guang)(guang)泛開(kai)展中(zhong)(zhong)醫(yi)(yi)(yi)藥健康知識大賽(sai)、文(wen)(wen)創(chuang)大賽(sai)、短視(shi)頻征集、文(wen)(wen)化(hua)精(jing)品(pin)遴選(xuan)、悅讀中(zhong)(zhong)醫(yi)(yi)(yi)等(deng)系列(lie)活(huo)動(dong)。支持中(zhong)(zhong)醫(yi)(yi)(yi)藥動(dong)漫精(jing)品(pin)創(chuang)作，打(da)造以“灸(jiu)童”為代表的中(zhong)(zhong)醫(yi)(yi)(yi)藥動(dong)漫IP，推(tui)(tui)出系列(lie)產品(pin)。引導中(zhong)(zhong)醫(yi)(yi)(yi)藥題(ti)材(cai)文(wen)(wen)藝作品(pin)創(chuang)作，推(tui)(tui)出一批(pi)優質的中(zhong)(zhong)醫(yi)(yi)(yi)藥題(ti)材(cai)文(wen)(wen)學作品(pin)、舞(wu)臺藝術作品(pin)、美術作品(pin)以及紀錄片(pian)(pian)、專(zhuan)題(ti)片(pian)(pian)、影視(shi)劇等(deng)廣(guang)(guang)播(bo)電(dian)視(shi)和(he)網絡(luo)視(shi)聽節目(mu)(mu)。支持中(zhong)(zhong)央和(he)地(di)方(fang)廣(guang)(guang)播(bo)電(dian)視(shi)臺策劃制作中(zhong)(zhong)醫(yi)(yi)(yi)藥專(zhuan)題(ti)節目(mu)(mu)。

  (七)豐(feng)(feng)富中(zhong)(zhong)小(xiao)學(xue)中(zhong)(zhong)醫(yi)藥(yao)文化(hua)教(jiao)(jiao)育校(xiao)園(yuan)活(huo)(huo)動(dong)。將(jiang)中(zhong)(zhong)醫(yi)藥(yao)文化(hua)相關內容(rong)有機融入教(jiao)(jiao)師培訓課(ke)程(cheng)中(zhong)(zhong)，提高教(jiao)(jiao)師相關知(zhi)識(shi)水平。推動(dong)各地開展內容(rong)豐(feng)(feng)富、形式多樣的中(zhong)(zhong)醫(yi)藥(yao)文化(hua)進校(xiao)園(yuan)活(huo)(huo)動(dong)，建設校(xiao)園(yuan)中(zhong)(zhong)醫(yi)藥(yao)文化(hua)角(jiao)和中(zhong)(zhong)醫(yi)藥(yao)文化(hua)學(xue)生社團，引導(dao)學(xue)生了(le)解有關中(zhong)(zhong)醫(yi)藥(yao)文化(hua)的常(chang)識(shi)。

  (八)廣泛開(kai)(kai)(kai)展(zhan)中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥科(ke)(ke)普工作。組織開(kai)(kai)(kai)展(zhan)“千名(ming)醫(yi)(yi)(yi)師講(jiang)中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)”、中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥科(ke)(ke)普巡講(jiang)、優(you)秀科(ke)(ke)普作品評選(xuan)推介等活(huo)(huo)動(dong)，充(chong)分利用網絡化(hua)、智能化(hua)、數(shu)字化(hua)等方(fang)式，擴大(da)優(you)質中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥科(ke)(ke)普內容(rong)的覆蓋面。在(zai)鄉鎮(zhen)衛(wei)生(sheng)院(yuan)、社(she)區(qu)衛(wei)生(sheng)服務(wu)中(zhong)(zhong)(zhong)(zhong)心、基層中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)館、社(she)區(qu)居委會、鄉村群(qun)眾(zhong)活(huo)(huo)動(dong)場所(suo)等，普遍(bian)建設(she)中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥健康文化(hua)知識角(jiao)，方(fang)便群(qun)眾(zhong)便捷(jie)獲(huo)取正確(que)、規范的中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥養生(sheng)保健知識。推動(dong)中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥高等學校、科(ke)(ke)研院(yuan)所(suo)和(he)企(qi)業等提(ti)高科(ke)(ke)普產品研發能力，綜合醫(yi)(yi)(yi)院(yuan)中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)科(ke)(ke)、中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)醫(yi)(yi)(yi)療機構等經常性(xing)開(kai)(kai)(kai)展(zhan)中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)藥科(ke)(ke)普活(huo)(huo)動(dong)，所(suo)有(you)縣級(ji)區(qu)域依托縣級(ji)醫(yi)(yi)(yi)院(yuan)設(she)置中(zhong)(zhong)(zhong)(zhong)醫(yi)(yi)(yi)健康宣(xuan)教基地。

      (九)實施中醫(yi)(yi)(yi)(yi)藥健康(kang)文化(hua)(hua)(hua)素(su)(su)(su)養調查(cha)制(zhi)度(du)。構建中醫(yi)(yi)(yi)(yi)藥健康(kang)文化(hua)(hua)(hua)素(su)(su)(su)養知識庫，每年度(du)開展中醫(yi)(yi)(yi)(yi)藥健康(kang)文化(hua)(hua)(hua)素(su)(su)(su)養調查(cha)，掌握全國中醫(yi)(yi)(yi)(yi)藥健康(kang)文化(hua)(hua)(hua)知識普及情況基礎信息(xi)和公民(min)素(su)(su)(su)養水(shui)平，為中醫(yi)(yi)(yi)(yi)藥健康(kang)文化(hua)(hua)(hua)的傳播推廣(guang)提(ti)供數據(ju)支撐。

  (十)推(tui)(tui)動(dong)中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)醫(yi)(yi)教研(yan)產彰顯文化(hua)特色。推(tui)(tui)動(dong)將中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)文化(hua)建(jian)(jian)(jian)設(she)與黨建(jian)(jian)(jian)工作(zuo)緊密結(jie)合，以中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)文化(hua)涵養行業(ye)(ye)文化(hua)，深化(hua)行業(ye)(ye)作(zuo)風建(jian)(jian)(jian)設(she)和(he)中(zhong)(zhong)(zhong)醫(yi)(yi)醫(yi)(yi)療(liao)機(ji)構、教育機(ji)構、科(ke)研(yan)機(ji)構、其他醫(yi)(yi)療(liao)機(ji)構中(zhong)(zhong)(zhong)醫(yi)(yi)科(ke)、中(zhong)(zhong)(zhong)藥(yao)(yao)(yao)(yao)企業(ye)(ye)文化(hua)建(jian)(jian)(jian)設(she)。加強對中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)從業(ye)(ye)人員文化(hua)熏陶，大力宣傳(chuan)(chuan)和(he)踐行以“大醫(yi)(yi)精誠”為核心的職業(ye)(ye)精神，開展先進典型風采宣傳(chuan)(chuan)活動(dong)。將中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)文化(hua)融(rong)入現代生產生活，推(tui)(tui)動(dong)中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)行業(ye)(ye)老字號(hao)創新發展，鼓勵引導企業(ye)(ye)把中(zhong)(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)(yao)(yao)文化(hua)有機(ji)嵌入道(dao)地藥(yao)(yao)(yao)(yao)材和(he)老字號(hao)產業(ye)(ye)鏈全過程，不斷提升文化(hua)特色、品(pin)牌信譽和(he)市(shi)場競(jing)爭力。

  (十(shi)一(yi))培(pei)養建(jian)立(li)中(zhong)醫藥(yao)文(wen)化(hua)傳播(bo)隊伍。發揮(hui)中(zhong)醫藥(yao)行業(ye)(ye)中(zhong)央文(wen)化(hua)企業(ye)(ye)和(he)協(xie)會學會作用(yong)，引導中(zhong)醫藥(yao)醫務(wu)人(ren)員、科研人(ren)員主(zhu)(zhu)動面向(xiang)社會開展(zhan)文(wen)化(hua)和(he)科普服(fu)務(wu)，鼓(gu)勵引進培(pei)養文(wen)化(hua)創(chuang)意、市場營銷(xiao)、公關推廣等方面專業(ye)(ye)人(ren)才(cai)，以(yi)中(zhong)醫藥(yao)科普巡講專家為主(zhu)(zhu)體(ti)，打造一(yi)支政治過硬(ying)、專業(ye)(ye)突出(chu)、求實(shi)創(chuang)新的中(zhong)醫藥(yao)文(wen)化(hua)傳播(bo)工作隊伍，構建(jian)能力突出(chu)、結構合(he)理、梯次分明的人(ren)才(cai)體(ti)系。

  (十二)促進(jin)中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)文(wen)化(hua)海外(wai)(wai)(wai)交流。依(yi)托中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)海外(wai)(wai)(wai)中(zhong)心、海外(wai)(wai)(wai)中(zhong)國(guo)文(wen)化(hua)中(zhong)心、海外(wai)(wai)(wai)高(gao)水平(ping)醫(yi)(yi)(yi)(yi)療機構等(deng)，廣(guang)泛發揮(hui)海外(wai)(wai)(wai)華(hua)人華(hua)僑的(de)作用，舉辦形式豐(feng)富的(de)中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)文(wen)化(hua)宣(xuan)傳(chuan)(chuan)活動。編制中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)文(wen)化(hua)圖(tu)書(shu)，拍(pai)攝高(gao)水平(ping)紀(ji)錄片(pian)(pian)、宣(xuan)傳(chuan)(chuan)片(pian)(pian)和(he)專題片(pian)(pian)，打(da)造一(yi)批有(you)傳(chuan)(chuan)播度(du)和(he)美譽度(du)的(de)中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)對外(wai)(wai)(wai)宣(xuan)傳(chuan)(chuan)產(chan)品。加強中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)文(wen)化(hua)海外(wai)(wai)(wai)傳(chuan)(chuan)播與技術國(guo)際推廣(guang)相結合，提增中(zhong)醫(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)在海外(wai)(wai)(wai)認可度(du)和(he)接受度(du)。

  五、保障(zhang)措(cuo)施

  (一)加(jia)強統籌協調(diao)。在(zai)中(zhong)(zhong)華優(you)秀傳統文化(hua)傳承發展工(gong)程的總體框架(jia)下，完善(shan)中(zhong)(zhong)醫(yi)藥主管部門(men)(men)牽頭組織(zhi)、有關部門(men)(men)協同(tong)推(tui)進、社會力量共(gong)同(tong)參(can)與(yu)的聯動機制(zhi)和工(gong)作(zuo)格局。中(zhong)(zhong)醫(yi)藥主管部門(men)(men)將中(zhong)(zhong)醫(yi)藥文化(hua)工(gong)作(zuo)擺在(zai)中(zhong)(zhong)醫(yi)藥全局工(gong)作(zuo)的重要位置，成立領(ling)(ling)導機構，主要領(ling)(ling)導負(fu)責，精(jing)心(xin)組織(zhi)實(shi)施中(zhong)(zhong)醫(yi)藥文化(hua)弘揚工(gong)程。

  (二)加大(da)投入力(li)度。加大(da)對(dui)中醫(yi)藥(yao)文化(hua)弘揚工程(cheng)專(zhuan)項(xiang)資金的(de)支(zhi)持力(li)度，進(jin)一(yi)步完善和(he)優化(hua)投入機(ji)制，統籌利用現有(you)資金渠道(dao)，支(zhi)持重點項(xiang)目。鼓勵社(she)會(hui)力(li)量參(can)與，依法(fa)依規(gui)推動政府和(he)社(she)會(hui)資本合(he)作，發揮企業、基金會(hui)和(he)有(you)關單位的(de)積(ji)極作用，建立健全社(she)會(hui)力(li)量參(can)與中醫(yi)藥(yao)文化(hua)工作長效機(ji)制。

  (三)做好評(ping)估考(kao)核(he)(he)。中醫藥主管部門牽頭定期對(dui)(dui)本地中醫藥文化弘揚(yang)工程開(kai)展(zhan)評(ping)估考(kao)核(he)(he)，對(dui)(dui)重(zhong)(zhong)點任務(wu)進(jin)展(zhan)進(jin)行評(ping)估，對(dui)(dui)重(zhong)(zhong)大項目資金使用開(kai)展(zhan)監測評(ping)估，及(ji)時總結工程實施情況，報(bao)(bao)送評(ping)估考(kao)核(he)(he)報(bao)(bao)告(gao)，發現重(zhong)(zhong)大問題(ti)及(ji)時報(bao)(bao)告(gao)。